Embracing the Pashmina Legacy: A Commitment to Authenticity and Quality

 When you purchase a pashmina from Mypashmina, you're not just buying a luxurious accessory, you're investing in a rich history of craft, quality, and cultural significance. Our UK-based company is deeply entrenched in the traditions of the pashmina industry, adhering to the highest standards of authenticity while striving for sustainable production practices.

Following a recent webinar held in collaboration with the Indian National Trust for Art and Cultural Heritage (INTACH), we've become even more aware of the challenges faced by the pashmina industry. The conversation stressed the importance of promoting handmade pashmina products, supporting the skilled artisans and craftspersons who bring them to life, and resisting the encroachment of machine-made alternatives.

At Mypashmina, we've always championed these values. We proudly make our pashminas in Nepal, one of the regions most renowned for their mastery of this traditional craft. Each piece is handmade by local artisans who have honed their skills over generations, preserving the authenticity that sets genuine pashmina apart.

However, maintaining authenticity doesn't mean we shy away from innovation. We strive to enhance the quality of our pashmina products continually. We blend traditional techniques with innovative approaches to create pashminas that are not only steeped in heritage but also meet the expectations of modern luxury.

Geographic Indication (GI) tagging was another crucial topic raised during the webinar. A GI tag connects a product with its geographical origin, symbolizing its authenticity and quality. We understand the importance of this, and we're committed to ensuring our pashminas are GI tagged, reinforcing their connection to their Nepalese roots.

The pashmina industry faces an array of challenges, from competition with machine-made products to maintaining export rights in an increasingly global market. At Mypashmina, we're dedicated to navigating these challenges responsibly. We're continually evolving our practices to ensure we remain competitive while staying true to our commitment to quality, authenticity, and sustainability.

To find out more about our practices and explore our collection, visit www.mypashmina.co.uk. Discover the luxurious feel, rich history, and cultural significance that comes with every Mypashmina product.

We invite you to be part of the pashmina legacy. Embrace the tradition, embrace the craftsmanship, and embrace the luxury that is Mypashmina.