Mypashmina featured again

This month we've been in one of the largest woman magazines in Sweden, Femina. Many lovely Swedish customers have found us through the feature which has made us very happy. Click on the pictures to enlarge. The pashminas on the photo are the 70% cashmere 30% silk ones in 70 x 200 cm. They cost £39.50 (free next day delivery!!) and are available in many many colours. We recommend this size or the slightly bigger one (90x200cm) for travelling. For long haul and long train journeys and adventure travelling i highly recommend the throw size 130x200 cm. Its great because its a proper blanket size and packs up amazingly small. They are so versatile you can't live without them when you start using them!

For us pashminas are vital, everyday even in summer! Almost everybody we know owns a pashmina (a mypashmina-pashmina of course!) and loves it. A friend of ours bought pashminas to give away as Christmas presents for all her family and friends and never got as many thank you cards as this time because everybody loved their pashmina presents. And soon its valentines day.. so is it a good idea for a valentines gift? Oh yes, its an EXCELLENT idea!

Anyway, here is the article:


Translation of the article:

The miracle garment
In the flight magazine "Scanorama" the air hostess Anne-Marie Wallgren, 53, shares her best packing advice. "I don't travel anywhere without a pashmina shawl. I use it in so many ways: To keep me warm and protect me against the sun. When I want to dress up (sometimes I wear it as a skirt) or I just use it to rest my head on." With other words: A clever way to increase your wardrobe - and comfort - for everybody that travels a lot in work.

Fancy your own shawl?
The online shop Mypashmina.se has specialized in clothes and accessories in luxurious cashmere. Now Mypashmina.se offers you that read Femina 10% discount on the classic pashmina shawls. They are available in 5 sizes, in over 50 colours and costs from 299 kr. To get the discount, which applies for all products, you use the code 2009femina2 when you order on the web site www.mypashmina.se. The offer is valid until January 25th, 2009

For you English lot we also have a discount code that is valid now available somewhere on this blog, which you'll definitely find if you read it carefully :)

The code will work on Mypashmina.co.uk and you can use it for all items there.

Colorganic collection now in stock!!

We decided to do something more with bamboo rather than just eating it or building with it. Bamboo is amazing. You would see surprised to see how soft it feels!

Bamboo is slightly shiny, like silk, but it has the feel of cashmere though not as warm. Bamboo is hypo-allergenic and good for people with sensitive skin. Some people call it eco-cashmere. We have decided to take the bamboo idea further and mix it with cashmere.

80% bamboo and 20% cashmere is the perfect mix. It gives you the warmth and yet more softness! Bamboo is a great plant because its also a weed which means it grows very fast, up to a meter per day, and therefore no fertilizers or pesticides are needed. The bamboo is organic, and so is the cashmere. We have revived old dyeing techniques using plants and metals. This is called vegetable dyeing.

In the end we have created a range with some very nice colorganic bamboo/cashmere knitwear that feels great, looks gorgeous and is eco!

Now in stock on Mypashmina

Bambu/cashmere pashminas


Short sleeve poloshirt




Grandad shirt



Argyle v-neck




Stripey V-neck



Cardigan



V-neck with stitched edges